Forward Deployed Engineer · Deloitte
Royei Shaabon
A product manager who builds. I took an enterprise data platform from pilot to 1,000+ active users, and I build systems and AI agents end to end.
- active users at Matrix DNA
- 1,000+
- active data sources, in 15 months
- ×46
- systems in the daily workflow
- 8 → 4
- products built and deployed solo
- 4
The product I led
From a pilot with a bad reputation to a product a thousand people work in
Matrix DNA is a B2B platform for building, distributing and managing forms and data, used across several organizational units. I joined a new pilot with very few users and a very negative reputation. I led the stabilization, a technical refactor, and the consolidation of eight systems in the daily workflow into four.
I worked day to day with the engineering team: scoping technical tasks and handing them off, setting up product analytics, and growing the team with design, customer success and analytics.
The full story| Active users | |
|---|---|
| Active data sources |
Relative to when I joined. 8 systems in the daily workflow consolidated into 4.
Work
Products I've led, and tools I've built
From the enterprise product to AI agents I built solo. Each one has numbers, decisions and lessons.
- Product manager2025–2026
Matrix DNA
A B2B data platform. I joined a pilot with few users and a poor reputation and took it past 1,000 active users: ×12 in users and ×46 in active data sources, in 15 months.
Read → - AI agent · in production2026
Backlog agent
A Telegram bot that takes a voice note, checks for duplicates, proposes a feature, and writes it to the backlog and spec. The agent proposes, a human approves, a deterministic pipeline writes.
Read → - Agent orchestration2026
Agent dev team
An orchestrator, frontend and backend agents, two-layer QA, and a GitHub merge only after approval in Telegram. Including the experiment that failed and what it taught.
Read → - Full-stack · in use2025–2026
Operational systems
Two systems I built and deployed solo: logistics data collection for field teams (50 active users) and shift management for about 60 users. Next.js, Firebase, Cloud Run.
Read → - Founder2024
BLISSe
An AI nightlife app. Research, prototype and an MVP I built solo with GenAI tools. Selected for AWS Founders Club. Stopped when the paying side wouldn't pay.
Read → - Research & strategy2026
EZpresence
User and market research for an Israeli startup building an autonomous social media manager for small businesses. Three personas, 10 interviews, 10+ competitors mapped.
Read →
And more
- PM tooling2026
Backlog / Roadmap Dashboard
A backlog with ID, quarter, tech review, technical risk and RICE, flowing into a roadmap and Google Sheets.
- Course project · market research2025
Soft-skills training market
About $86B in 2024. Demand is clear; the hard part is measuring behaviour change and proving value.
Skills
Each capability, and where it's proven
| Capability | Where | Evidence |
|---|---|---|
| Discovery & user research | BLISSe · EZpresence · Matrix DNA | Surveys, interviews, personas, JTBD |
| Product strategy | Matrix DNA · EZpresence · BLISSe | Vision, roadmap, pivot, market map |
| Requirements & edge cases | Matrix DNA · Backlog agent | Permission model, all-or-nothing import, SPEC |
| AI agent orchestration | Agent team · Backlog agent | StateGraph, tool-calling, human gates |
| Full-stack delivery | Operational systems · BLISSe | TypeScript, Node.js, Next.js, Firebase, GCP Cloud Run |
| Product analytics | Matrix DNA · EZpresence | MAU, North Star, funnel, hypotheses & metrics |
| Risk & quality | Matrix DNA · Agent team | Refactor incidents, QA gates, rollback |
| Cross-functional leadership | Matrix DNA · Nahal Recon | Design, engineering, CSM, stakeholders; leading 16 |
Recommendations
What people I've worked with say
From LinkedIn recommendations, in the original language. All recommendations
Royei consistently demonstrated strong product thinking, strategic vision, and a deep understanding of both user needs and business objectives. He has a unique ability to connect the bigger picture with day-to-day execution. One of Royei's most significant contributions was driving the adoption of new product and collaboration methodologies across Product, Design, and Engineering.
Royei consistently demonstrated a broad perspective and a level of professional maturity that usually takes years to develop. He is deeply connected to the product and highly committed to its success. Royei combines sharp analytical thinking with high motivation, taking full ownership of his tasks while never losing sight of the big picture.
He showed sharp product thinking, strong analytical skills, and a structured, consistent approach. He was receptive to feedback, challenged himself, and improved iterations quickly. Royei brings high commitment, independence, and a fast learning ability.
How I work
A few rules, mostly learned the hard way
- The agent proposes, a human approves, a pipeline writes
The agent has no write access. In a real system, one wrong row costs more than all the time automation saves.
- Correctness before latency
A faster, cheaper model was dropped because its tool calls weren't reliable. 20 correct seconds beat 5 guessed ones.
- Set thresholds before the test
What counts as success, what as failure, what we can spend. Written after the results, you always find a reason to continue.
- Stopping early is a result
At BLISSe the research showed the paying side wouldn't pay. I stopped before full development. Cheaper than any other version of the story.
Background
Experience
- Nov 2026–Forward Deployed Engineer · Deloitte
Building and deploying AI solutions with enterprise clients, between consulting and engineering.
- 2025–2026Product Manager · Matrix DNA
B2B data platform, from pilot to 1,000+ active users. Strategy, roadmap, analytics, daily work with engineering.
- 2024Founder · BLISSe
AI nightlife app. MVP built solo with GenAI tools. AWS Founders Club.
- 2021–2024Sales Representative · Max It Finance
~350 customers a month from ~120 outbound calls a day, ~30% new acquisitions. Sole rep on the Crypto Cashback pilot.
- 2019–2021Squad Commander · Sayeret Nahal
16 soldiers. Planned and coordinated a field project across several stakeholders. 14-month advanced training track.
Training
- Product management · ProductGO 2025 · 360h
- VC & entrepreneurship · Cactus Capital 2025 · 30h
- Entrepreneurship · MaofTech 2023–24 · 70h
Technology
- TypeScript, Node.js, SQL, REST API
- Agent orchestration & tool-calling (Claude, Gemini)
- Google Cloud: Cloud Run, Firestore, Secret Manager
- Claude Code, Codex, Jira, Figma
Outside work
- Surf instructor for at-risk youth, HaGal Sheli 2025–
- Youth mentor, Yuval Eilam Center 2017
Have a product to lead, or a system to build?
I'd love to hear about it. Email, LinkedIn or GitHub.